BellaDonna Photoshoot.

We’ve just wrapped up our 2013 BellaDonna Collection photoshoot. We’ve shot in the same location for a long time and assembled the usual team of Greg Gardner as photographer and Toula and Tim from Beautiful Images along with Stephanie E from Dally’s Model Management. It’s a great team and very easy to get along with and we all know now how each of us thinks and what we want from our photoshoots. Greg is based at Caloundra on Queensland’s Sunshine Coast and Toula is Brisbane based and can be mobile. We highly recommend them both. You can find them at and

We love shooting these gowns with the tropical background. We just think it gives the collection that modern, laid back feel that we try to portray with the gowns. A real Australian look and feel to the collection that makes you think of sun and sand and good times. We hope that’s how it comes across. I know I’m biased but I always feel a lift when I come across our ads in magazines. I think we have such a refreshing, clean look to our collection which is beautifully portrayed in these ads. We hope you like them too.

It probably seems pretty glamorous doing a fashion shoot but it is hard work. Here are a few snapshots from what goes on behind the scenes.